GoDaddy MS - Top Merchant Services

Our Verdict

The GoDaddy Payments service is a good choice for small businesses that want a simplified merchant payment processing with low fees. The possibility of using your mobile as a POS is cost-effective and convenient, especially for on-the-go businesses, for example, mobile pet groomers or traveling crafts sellers.

Additionally, the ability to accept different payment options makes businesses more accessible. Customers can pay with a card or a digital wallet based on their preference. Payments are processed and transferred quickly. Customer support is also available 24/7 through multiple channels.

Overall, it’s a solid payment processing service for small, less complicated merchants, but may not be ideal for large enterprises that may want a more integrated, high-tech system.

Pros

Multiple payment options
Next business day approvals
Virtual terminal to process payments from a phone
Low transaction fee

Cons

Doesn’t work with third-party POS hardware
Not scalable

Plans & Pricing

*Lowest transaction fees compared to similar plans from Square, Shopify, and Stripe for card-present transactions.

GoDaddy has some of the lowest fees, as it mainly caters to small and growing businesses. Like most merchant payment processing providers, it follows a per-transaction fee model, with some payment methods also having an additional fixed fee.

Here are the different fees for various transaction types:

In-person transactions: Transactions performed by customers in person at the POS are charged 2.3% per transaction. These can be completed with a GoDaddy-provided smart terminal, card reader, or GoDaddy app on an iPhone or Android.
Online transactions: Payments made on online stores are charged a 2.7% + 30¢ per transaction. This transaction method accepts debit/credit cards and major wallets like Apple Pay or Google Pay.
Invoicing transactions: Invoicing payments like those often made by B2B companies are charged 2.8% + 30¢ per transaction. Payment options include debit/credit card, Apple Pay, Google Pay, and ACH.
Keyed-in transactions: Keyed-in payments, where the merchant manually enters card information, are charged at a 3.5% per-transaction rate.

In-Person Transaction

2.3% per transaction

Online Transactions

2.7% + 30¢ per transaction

Invoicing Transactions

2.8% + 30¢ per transaction

Keyed-in Transactions

3.5% per transaction

In-depth review

Features and Functionality

Multiple Payment Options

GoDaddy Payments enables businesses to accept a diverse range of payment methods, including major credit cards (Visa, Mastercard, American Express, Discover, Union Pay, etc.) and popular digital wallets such as Apple Pay and Google Pay. Businesses can even accept bank transfer payments.

Branded, Shareable Payment Links and Invoices

Businesses can create custom, branded payment links and professional invoices that reflect their company’s identity. These links and invoices can be easily shared with customers via email, text message, or social media. This simplifies the billing process and offers a consistent brand experience.

Smart Terminal for POS Payments

The GoDaddy Smart Terminal provides an all-in-one solution for accepting in-person payments. It features a unique dual screen and even has a built-in receipt printer. This means businesses don’t need to spend on multiple devices for POS, and the device itself doesn’t take up a lot of space. It can be used to process credit card transactions, manage orders, and print receipts directly at the POS, moving things along speedily.

Virtual Terminal with GoDaddy App on Phone

With the GoDaddy app, businesses can transform their smartphone into a virtual terminal, enabling them to accept payments remotely or over the phone. This feature is ideal for businesses that take orders via phone or for those needing to process payments while on the go. People can simply tap their card on the phone, and the app will do the rest.

Payments Dashboard

The comprehensive Payments Dashboard offers a centralized view of all transactions, sales data, and customer information. It helps businesses track sales trends, reconcile payments, and manage finances from a single platform. You can also connect to marketplaces like Etsy and Amazon through this portal to manage payments received from those channels.

Hardware Requirements

GoDaddy provides its own proprietary hardware for POS payments. The options include a smart all-in-one terminal with a screen and a Poynt card reader that works alongside a phone. The hardware must be purchased separately, although some businesses may be eligible to get it for free.

Within the smart terminal category, there are two choices: Smart Terminal and Smart Flex Terminal. The latter has a compact footprint and is better suited for handheld use. Smart Terminal is priced at $499, while Smart Flex Terminal is priced at $299.

Besides these terminals, GoDaddy Payments is also compatible with iPhone and NFC-capable Android phones through its app, which accepts and processes contactless or keyed-in card payments.

Integrations & Add-ons

GoDaddy Payments is integrated with GoDaddy-hosted websites and online stores to process online payments. It can also be integrated with marketplaces like Amazon and Etsy to bring all payments in one place.

While the payment dashboard offers some level of reporting, the application doesn’t integrate with any third-party accounting platforms.

Ease of Use

The ease of use of the entire GoDaddy Payments system is definitely its key advantage. Everything, including the terminals, mobile app, and dashboard, is intuitive, easy to navigate, and overall user-friendly.

The app is available and optimized for both iOS and Android. The POS is cloud-based, so it performs well. The virtual terminal or app is also easy to use. There’s very little learning curve, which makes it a good choice for newbies starting their stores.

Customer Service

GoDaddy offers multiple support options for all its customers, including those using its payment services. The support is available 24/7 through different channels. The response time varies by method, but is usually under 24 hours. Additionally, they have a searchable help center that offers articles and how-to videos.

Phone Support

GoDaddy's phone support is available 24/7

Live Online Chat

You can chat directly with support via the GoDaddy website

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Maab Saleem

Copywriter and editor, Maab Saleem has been writing for almost a decade now. Be it technical content about the most cumbersome of technological topics or just a few lines of copy explaining a newly launched product, Maab knows precisely how to connect words in the perfect manner. When he is not sharing his literary ingenuity with the rest of the world, he likes to watch, play and critique on football.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.